Newspapers reach crucial undecided voters!  The conventional wisdom among consultants says that only 10-15% of the electorate is typically up for grabs at the end of any campaign. But in reality, that number is much higher. That's because while only 10-15% of voters may be truly undecided, many more are far from certain about their vote. Among those who say they experience some indecision, three out of four are regular newspaper readers. Newspapers can put your message in the hands of this crucial constituency. 
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