The Bangor Daily News’ Retail Trading Zone comprises Aroostook, Hancock, Knox, Penobscot, Piscataquis, Somerset, Waldo and Washington counties. Of the 341,000 adults residing within this market, more than 200,000 read the Bangor Daily News over the course of the week.Recognized as the most powerful medium in the market, the NEWS offers its advertisers many affordable options for getting their message before either a mass audience, or a more targeted group of consumers.