Advertising

Advertising Department

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The Bangor Daily News’ Retail Trading Zone comprises Aroostook, Hancock, Knox, Penobscot, Piscataquis, Somerset, Waldo and Washington counties. Of the 341,000 adults residing within this market, more than 200,000 read the Bangor Daily News over the course of the week.Recognized as the most powerful medium in the market, the NEWS offers its advertisers many affordable options for getting their message before either a mass audience, or a more targeted group of consumers.

2008 Political Advertising Flyer

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Newspapers reach crucial undecided voters! The conventional wisdom among consultants says that only 10-15% of the electorate is typically up for grabs at the end of any campaign. But in reality, that number is much higher. That's because while only 10-15% of voters may be truly undecided, many more are far from certain about their vote. Among those who say they experience some indecision, three out of four are regular newspaper readers. Newspapers can put your message in the hands of this crucial constituency.

Retail Advertising: Zoned Advertising (Zones A, B, and C)

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The Bangor Daily News publishes three editorial editions Monday through Saturday. Zone A is delivered to Aroostook County and counties south of the NEWS designated market area. Zone B covers the coast, including Washington, Hancock, Waldo and Knox counties. Zone C, or the last edition, covers the Bangor Metro market, the balance of Penobscot county, Piscataquis and Somerset counties.

Complimentary advertising consultation, rate information and applicable discounts may be discussed with representatives assigned to these three distinct editorial zones.

Advertising Contacts

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Below is a complete list of our advertising contacts.

Market Information

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The Bangor Daily News is committed to an ongoing program of market research within the 8-county market it serves. Information and data collected through the commission of proprietary studies, as well as secondary data as it pertains to the market, is available as a resource to NEWS advertisers. This includes:

Audience & Reach

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The Bangor Daily News’ market is home to a resident population of more than 457,000 people (341,000 adults). This number swells considerably during the summer and fall when thousands of Maine residents (“snow birds”) return, and seasonal visitors come to enjoy the quality of life this region is known for.

BDN Portland Survey (343k download)

drupal — Thu, 09 Aug 2007 08:47:13 -0400

HEADING SOUTH WITH MONEY TO SPEND!

Thousands say they travel south to shop and recreate.

Every week the Bangor Daily News reaches more than 200,000 adult readers, many of whom say they travel to southern Maine to shop and to participate in various leisure-time activities.

Contact Keith Englehart at 207-990-8208 with any questions about advertising in the Southern Market.

Bangor Daily News MEDIA KIT (3.82M download)

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To receive a media kit by mail, or to request a complimentary consultation, contact the Bangor Daily News Advertising Department (see the Staff Directory below)

BDN Ad Deadlines (56k download)

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Download the PDF version below.

Retail ROP Advertising Deadlines*

(WITH ORIGINAL COPY IN OUR CREATIVE DEPARTMENT)

NP=No Proof, CP= Customer Proof

Monday - NP Thursday, 4:00 p.m., Wednesday, CP 4:00 p.m.

Tuesday - NP Friday, 4:00 p.m., CPThursday, 4:00 p.m.

Wednesday NP Monday, 10:00 a.m., CP Friday, 4:00 p.m.

Thursday - NP Tuesday, 10:00 a.m., CPMonday, 4:00 p.m.

BDN ad sizes - tab, ROP and specialty

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Ad sizes for all BDN print products. Please contact your assigned salesperson or call the Advertising Department at 207-990-8271 with any questions about our products and their corrresponding ad sizes.